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Personalizing Your Website: Reviews & Testimonials

Published: 08/18/2014

The truth is that nowadays, most established businesses have a website. With so many competing companies vying for business online, it is crucial that your website stands out in some way. If your website looks like everyone else's, potential clients will have no reason to choose you over your competitors. In addition to having a personalized About Us section, photos, and a blog that is regularly updated, you can help your website stand out by adding reviews and testimonials.

First, what is the difference between a review and a testimonial? While these terms generally mean the same thing, there is a slight difference in connotation. A review can be positive or negative, while a testimonial is almost always positive. A testimonial is likely to be a glowing reference or letter of praise that one of your clients has given you directly. Clients may give you a review directly as well, but reviews can also come through a third party like Yelp or Google+.

Should you use reviews or testimonials? Both can be beneficial. At Business Promotion, we often recommend that you choose a few of your favorite testimonials or positive reviews to include directly on your website. Website visitors will generally understand that you have chosen these specifically because they give a good review of your services. To ensure that clients also feel that they can find a more impartial review and perhaps a different opinion, you may want to link the reviews or testimonials page on your website to an outside review source. Some review programs allow you to upload third-party reviews directly to your website. Website visitors can also visit your social media pages for more reviews.

What if you don't have any reviews at the moment? Just ask your clients! In most cases, your clients will be happy to provide you with a review of your company and the services you have provided to them. We suggest that you direct your clients to your Google+ page to leave a review. We do not recommend, however, that you ask all of your clients to review you from a single computer or tablet; Google and other search engines recognize that all of the reviews come from a single device and may block some of the reviews.

Adding reviews can not only make your website look more individualized, but they can also boost your search engine rankings. For more information on how reviews can benefit your website, feel free to contact us at


Author: Caroline Larson
Position: Director of Content Management
Caroline Larson earned a bachelor's degree at Brigham Young University and a master's degree at Florida State University. As the Director of Content Management, Caroline specializes in writing, editing, and managing content that is accurate, engaging, and compelling. She is a published author with experience in writing on a variety of subjects, and she has a passion for language; in addition to English, she speaks French and Italian, as well as basic Spanish and German.

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