ideas for dentists, social media marketing for dentists

Personalizing Your Website: Your Blog

Published: 07/14/2014

Previously in our series on personalizing your website, we have discussed the About Us section and adding photos as ways to give your website a more individualized look and feel. This week we will discuss another great way to personalize your website and better connect with existing and potential clients: your blog.

Your blog is the ideal spot where you can constantly update your website and keep your clients abreast of what's happening at your company. A blog can serve several different purposes; it might further educate your clients on the type of work you do, or it might inform them of upcoming events at your business. You can also use your blog to share more personal information about yourself and your team. At Business Promotion, we provide you with ideas on what to write on your blog every week! Visit our blog to see our ideas for your next blog post.

  • Write about how you got into your career. Did you always want to work in your field, or did you end up there over time?

  • Have you recently attended a seminar or conference in your field of work? Show your clients what you do to stay up to date with the latest developments in the industry.

  • Is your company involved in the community? Post an update, including photos, the next time you participate with a local event or charity. This is a great way to demonstrate your dedication to giving back.

  • Write a blog post about one of the newest advances in your field. This might include the latest materials, techniques, technology, or products that are changing how you do what you do.

In addition to being an effective tool for connecting with your clients, updating your blog on a regular basis can also boost your search engine rankings - a growing, changing website will be ranked higher than a stagnant site. Now go out there and write! To learn how to better use your blog, please contact us at


Author: Caroline Larson
Position: Director of Content Management
Caroline Larson earned a bachelor's degree at Brigham Young University and a master's degree at Florida State University. As the Director of Content Management, Caroline specializes in writing, editing, and managing content that is accurate, engaging, and compelling. She is a published author with experience in writing on a variety of subjects, and she has a passion for language; in addition to English, she speaks French and Italian, as well as basic Spanish and German.

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