I'm sometimes asked if SEO (search engine optimization) is a dying field of work, and why someone should pay for it in the first place. Here is your answer:
Thinking of SEO in terms of simply trying to obtain a higher positioning on Google is dying and on the way out the door, but thinking of SEO as a more comprehensive term is on the way in. SEO takes aspects of running an effective website and puts it all under one umbrella.
With SEO, not only do we look at the analytics and rankings of your website, but we look at whether your website is converting each visit to your website into a potential customer as well. With each new algorithm that is put into place on Google, we learn what the algorithm does and what we need to change on your website in order to comply with the new formula. We look at whether the website was built and coded correctly, in addition to making sure that it is user friendly. If you're looking to hire an SEO company and all they speak of is rankings and that it's all that matters, you're better off spending your money elsewhere.
SEO is now a comprehensive term, and when you have an SEO agency that knows what they're doing, you're not only going to be ranked higher on the search engines, but you're also going to have a much better website with a great user experience that is converting a high percentage of the visits into calls and opportunities for new customers.
Trying to learn all of the SEO tactics in the book can be stressful and time consuming, so hiring someone to manage your website, SEO included, can not only save you time and money in the long run, but they can even make you money, too. To learn more about our SEO services here at Business Promotion, email us at firstname.lastname@example.org.
Author: Nicholas Bradshaw
Position: SEO Account Manager
Nicholas Bradshaw is an SEO Account Manager and specialist in corporate social media. He is currently studying economics at Utah Valley University, with plans to obtain his JD/MBA. You can reach Nicholas by tweeting him @nickybde.