Website Help for dentists

Personalizing Your Website: About Us

Published: 05/05/2014

Have you ever wondered how you can make your website more personal? A custom website design can go a long way in giving your website a unique feel, but if your content is just like everyone else's content, your website won't feel personalized. One of the best ways to personalize your website and make it different from everyone else's is to add information about your company and your team. This type of information is usually found on your website under the "About Us" tab, or it might be called "Our Team," "Our Practice," or "Who We Are." This section of your website is dedicated to helping your current and potential clients learn more about YOU.

So what should you put in the "About Us" section? A good place to start is a biography. Your clients want to know about you - where you're from, where you went to school, what kind of experience you have, and what type of specialized training you have. You can also add more personal information, like information about your family or hobbies, to create an even more intimate connection with your clients. Depending on the size of your team, you may want to add biographies for each of your team members so clients will be able to learn about everyone they will work with; by the time they get to your office, your clients will already know a bit about you and your team and feel a rapport with you.

Another great topic to include in your "About Us" section is the history of your company. You can incorporate information like when your business was founded, who founded it, where you started out, and how your company has grown since then. This is also an excellent place to add your company's philosophy or motto, which lets your clients know what you're all about. The "About Us" section can be a powerful tool in making your website more unique and in forming a strong, personal connection with both your potential and existing clients. To learn more about how to personalize your website, contact us at Business Promotion at


Author: Caroline Larson
Position: Director of Content Management
Caroline Larson earned a bachelor's degree at Brigham Young University and a master's degree at Florida State University. As the Director of Content Management, Caroline specializes in writing, editing, and managing content that is accurate, engaging, and compelling. She is a published author with experience in writing on a variety of subjects, and she has a passion for language; in addition to English, she speaks French and Italian, as well as basic Spanish and German.

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