The Necessity of Repetition

Published: 03/31/2014

If you read through the content on your website, you may notice that it seems a bit repetitive. In particular, your location (city and state) and your services are repeated multiple times throughout the text of the website. As the Director of Content Management here at Business Promotion, I am often asked why the content is so repetitive. Some clients worry that their content is too repetitive and will drive away visitors; however, the repetition is actually what brings visitors to your website. Content plays an important role in search engine optimization (SEO), and repetition is essential to ensuring that your website does well in searches.

Search engines can tell when you have high-quality content on your website. The key is to find a balance between writing for search engines and writing for people. For the search engines, we need to use keywords multiple times throughout each page to ensure that the search engine recognizes that your content is relevant. For example, we use the keyword "dental implants" multiple times on a page about dental implants. Your location is also important to include on each page. The search engine must be able to determine where your services are offered to ensure that people see the most relevant search results. For your website visitors, we make sure that your content is still engaging and informative, and that it pushes the readers to take action in contacting you about your services.

Repetition is a necessity in creating SEO-friendly content. As our team of content writers creates the content for your website, we always keep in mind the importance of both the website visitors and the search engines. By balancing these two priorities, we can successfully write content that engages your readers and aids in pushing your website to the top in search engine rankings.


Author: Caroline Larson
Position: Director of Content Management
Caroline Larson earned a bachelor's degree at Brigham Young University and a master's degree at Florida State University. As the Director of Content Management, Caroline specializes in writing, editing, and managing content that is accurate, engaging, and compelling. She is a published author with experience in writing on a variety of subjects, and she has a passion for language; in addition to English, she speaks French and Italian, as well as basic Spanish and German.

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