The new age of social media is fast moving, and businesses cannot afford to miss out on interacting with their customers in this new personalized way. Building a personal brand through social media channels is crucial, and in the process of doing so, a business must find its own unique voice.
So how does a business find its own authentic social media voice? Personalize your business by expressing your values and find a tone that communicates these values effectively. Your social media voice will define what you want to achieve through communication and how you want to achieve it, and it helps to project your business and what you stand for. Experimenting in creating content can also help to find this voice. The content shared should be informative, engaging, and entertaining. Marketing to customers through social media should have a genuine and conversational tone in order to be successful. Furthermore, businesses should avoid constant sales schemes, as this can cause your followers to pay no attention to your content.
With the growth of social media, connectivity has become a constant. Studies show that when a customer leaves a review, question, or comment on a business's social media page, they expect a reply within the hour. With social media comes social customers; they choose to interact with companies that have a tone or voice that they like. Finding your social media voice will allow you to reach consumers on a newer, more personalized level, and potentially build lasting customer relations.
Author: Katherine Ankenbruck
Position: Director of Social Media Marketing
Originally from Fort Wayne, Indiana, Katherine Ankenbruck attended Purdue University and graduated with a bachelor's degree in political science. She is passionate about social media marketing and helping our clients grow their businesses through enhanced client engagement. Katherine is experienced in using a variety of social networking strategies to increase client interaction, and she is eager to help you discover how your business can benefit from social media.