3 Reasons Video Needs to Be Part of Your Marketing Strategy

Published: 01/04/2018

If you're like me, you have probably found yourself, in the somewhat recent past, (cough) last night (cough), glued to your computer screen, falling down a YouTube rabbit hole. You have plenty of more important things to do, but you're just dying to see the epic conclusion of Coyote Peterson getting stung by a bullet ant.

And then, oh look! A dashcam video montage of Russian car accidents! Before you know it, it's 3 a.m. and you don't know how you wound up watching a guy in a T-Rex suit, dancing the macarena. (My next blog post is about time management.)

Video has become one of the main sources for our media consumption. Each month users watch more than 3.25 billion hours of video on YouTube alone. That's quite a staggering number! With stats like that, you would have to be crazy not to jump on the video bandwagon for your business. But just in case that single fact isn't enough to make my case, here are three more reasons video needs to be a part of your marketing strategy.

1. Video makes your website "sticky."

For most websites, the average page visit lasts a little less than a minute. The last thing most people today want to do is read text on a website. Reading is so 2005... When you add an engaging video to that same website, so it's the first thing people see, that page visit has a good chance to double — or even triple! This means more time for you to present your value and increase your conversion. A side effect of this is Google also sees that your website is more popular and will consequently trust it more, thus pushing your search ranking higher.

2. Even lazy buyers will watch a video.

Video is such an easy form of media to consume that it will engage almost anyone. These days people want their information as quickly and as easily as they can get it. By incorporating video into your marketing strategy, you can capture a much wider audience than by using text and pictures alone. And you don't have to worry about typos.

3. Video engages emotion.

Emotion is easily the biggest reason we buy something. Admit it; you bought that wearable towel from the infomercial because the actors showed you how hard and frustrating it was to use a regular towel, and then how happy they were wearing the wearable towel like a toga at a pool party. All joking aside, though, it takes a lot of writing skill and several paragraphs to squeeze those buying emotions out of your customer. With the right video, a well-voiced sentence or a really great customer testimonial, you can get those buying emotions flowing. Just ask the ShamWow guys.

If you have any questions about incorporating video into your marketing strategy, give Business Promotion a call at 866.664.5216. Our amazing video team will be happy to help you!

Author: Adam Orchard
Position: Video Project Manager

Adam Orchard is a Project Manager and Video Editor for the Business Promotion Visual Media department. He loves working with our clients to produce professional videos for their websites. Outside of work, he enjoys spending time with his wife and two sons. He is also a certified drone pilot and loves to drive up into the mountains of Utah to explore the scenery with his drone.

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