Getting the Most Out of Your Designer
Hiring a designer can seem like an intimidating task. But it does not have to be as stressful as we sometimes make it. It can seem very overwhelming to put your trust into someone you have just met. You want a designer who can successfully communicate your visual identity to your brand and effectively present your company mission, as well as consumer benefits.
Here are a few reasons why you should trust your designer and how that will benefit you as a client or business owner. You have probably found that trying to figure out all the design and marketing solutions on your own can be very stressful.
If you were a dentist, could you imagine one of your clients who happens to be a graphic designer giving you advice on how you should treat his dental needs? Of course not, that would be crazy!
If you are like most or business owners, then you are a bit of a control freak when it comes to your business. If you own a dental office, odds are it's because you couldn't see yourself working a 9 to 5 job designing websites, logos or coming up with marketing campaigns all day for other people's businesses. You wanted to pursue your passion while allowing the freedom to make your own decisions about the direction your dental practice and professional path will take you.
If you have hired a designer and are paying for any type of creative services, it is probably because you lack the tools, experience or even the time to do it yourself. And that is perfectly fine! Remember, you hired a professional designer because you are not one.
Your business is your baby. You have put your heart and soul into building it from the ground up. You want to see it flourish. You know you are ready to take it to the next level by hiring someone or a company that will effectively create a brand identity and online presence to help grow your business.
Up to this point you have spent countless hours researching different designers or companies (or both). You've gone through numerous portfolios, business reviews, company histories, and mission statements, searching for a designer or company that is the best fit for your business. You have done your homework and have narrowed your options down to one designer or company that will be the best fit for all parties involved. In the end, you chose a particular design team because you liked their work that you had seen, as well as the expertise that they can offer you.
For those reasons, you should resist the temptation to take control. This can be the most difficult part of the entire process. Your designer has a very good understanding of her craft. Your designer knows your logo and branding are the first thing people will see. She knows that your logo and branding can make or break a potential client's perception of you and your company.
However, it is also crucial that you remember that you hired a professional designer because you are not one. Trust in your designer's skills and experience. You would not expect the designer to tell you how to perform root canal therapy or dental implant surgery, would you?
A good designer will have spoken with you prior to getting started. She will have considered your ideas, heard your expectations, and can proceed to create what you are looking for in the end.
When all is said and done, the decision is yours, but you should put your trust in your designer's abilities during the process. Your designer will appreciate you for it. When you find a good designer, the best thing to do is to tell her what you would like upfront and then get out of the way. Let your designer run with the project, so she is free to tap into her own vision and creativity as she works hard to give you what you want and expect.
You would be amazed at the lengths your designer will go in an effort to please and produce quality work that you will love when the working relationship is a healthy one, based on trust.
To learn more about how Business Promotion can help you design your website, and to set up an appointment with one of our amazing graphic designers, give us a call at 866.664.5216. We look forward to working with you!Author: Jimmy Salazar Position: Creative Director
Jimmy is the Creative Director at Business Promotion and has been with the company since 2013. He has been a professional graphic designer since 2001.