Here are the facts of our Digital Age: Most readers scan website pages, not read them. On average, readers take in between 20 to 28 percent of website content on any given page. So, how can you help your readers gain as much information as possible in as little time as possible? Here are some tips:
1. Bold Key Points - Strong headlines, bolded subheads and keywords can help your readers' comprehension skyrocket.
2. Make a List - Readers love lists (like this one) because they can convey lots of information concisely.
3. Don't Hesitate to Hit "Enter" - White space makes the page easier to scan, so don't hesitate to keep your sentences and paragraphs short and put some distance between them.
4. Include a Picture - Like they say, "A picture is worth a thousand words," and it only takes a second to "read" it. You can even choose a picture that helps direct the reader's attention to the words. For example, if you select a picture of a woman who is looking at the bolded headline next to her face, research shows that most people will focus on the words instead of the picture!
5. Simple Is Elegant - It's fun to have a beautiful website design, but make sure that the typeface, background and layout of your pages don't interfere with its legibility.
6. Make It Mobile - It's the age of the smart phone. Make sure your Web pages look good on your phone, because chances are, that's how the majority of your readers will see it.
7. Try Standardized Assessments - If you want to get an objective perspective on your current website's readability, there are many standardized tools available to help you with an assessment. The Readability Test, Flesch-Kincaid Tests and the Automated Readability Index (ARI) are just a few instruments to check out.
If you think you need to redesign your website to make it more readable, remember: Don't stress. You've got a whole business of experts here to help you. Business Promotion knows how to make the process easy and the results astonishing. Call us at 866.664.5216.