Social Media Management

Published: 09/22/2013

Everyone knows it is important to keep in touch with your patients. Did you know that correctly using social media can help you to not only stay in contact with your existing patients, but also to reach new patients?
Social media and networking, which can include Facebook, Twitter, YouTube, Google+, and more, provide excellent avenues for connecting with both new and existing patients. Most people know that Google, with over 2 million searches per minute, is a good method for reaching new patients, but social media also has an immense user base full of potential new patients. Did you know that in just 60 seconds online, there are:

  • 1.8 million "likes" on Facebook
  • 278,000 new tweets on Twitter
  • 72 hours of video uploaded on YouTube

See this infographic for more information on what happens online every 60 seconds.

While there are 17,000 transactions at Walmart every minute, there are 41,000 new posts on Facebook every second! The social media aspect of patient outreach can be incredible. By maintaining a presence in social media, you can take advantage of these numbers and reach new patients. In contrast to just five or ten years ago, people of all ages and stages of life are using social media, allowing you to interact with everyone from teenagers to the elderly.

The benefits of social media management are clear, but we realize that for some offices, it can be difficult to find the time to consistently post and maintain a presence in social networking. At BPI, we offer social media management services at an extra cost for those who are looking to gain and connect with patients through more than Google. Social media is here to stay, and we can help you make the most of it! Contact BPI at to learn more.

comments powered by Disqus