Business Promotion is here to assist you with your blogging and social media efforts for your business. Here are this week's tips:
"Omit needless words" - Every writer worth her salt knows The Elements of Style, a must-read book by William Strunk Jr. and E.B. White (of Charlotte's Web and Stuart Little fame). Here is an excerpt from the Introduction of that book:
"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences..."
Or, the authors put it another way: "Omit needless words."
In this age of information overload, it behooves a wise writer to get to the point quickly. If you're writing the blog for your business, then you have a very small window of time to communicate your message to your readers.
Therefore, in the spirit of Strunk and White's counsel, I advise you to simply omit needless words to respect and retain your readership.
Outside the Box - This may seem very strange, but just for kicks, here is an outside-the-box tip for Twitter! It's an unconventional use, to be sure, but this writer has enjoyed productive results from this odd practice.
With respect to the advice above, you can practice being concise by writing each sentence of your blog inside your "compose a tweet" field. Obviously, a blog written with only 140 characters for every sentence will sound a little choppy, so you can change it up a bit by mixing in a few complex sentences. But I think you get the idea that the 140-character restriction is helpful for eliminating unnecessary words.
When this writer has tried this technique, I've actually found a fringe benefit: I've written some pretty great stand-on-their-own tweets that I went ahead and posted on Twitter! But speaking of posting on Twitter, I'd still offer just one word of caution: Be careful that you don't accidentally post something that's not really tweet-worthy on its own.
If you have questions about omitting needless words or using social media in innovative ways, please contact Business Promotion today by emailing firstname.lastname@example.org.